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Ecommerce

Digital Solutions Built for Modern Ecommerce

L&R is trusted by the leading beauty and personal care brands to expand their presence on channels, such as TikTok, Amazon, and Walmart.

Acting as an extension of your ecommerce team, we provide fulfillment, strategy, and execution to deliver growth, consistency, and measurable results across today’s most influential digital marketplaces.

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Social Commerce

Platforms like TikTok Shop are the integration of shopping directly into social media, where consumers discover, engage with, and purchase products seamlessly within the app experience.

    • TikTok has rapidly become one of the most-used social platforms in the U.S., with over 150 million active American users and an average daily engagement significantly higher than on competing apps.

    • In response to this momentum, TikTok launched TikTok Shop in the United States in September 2023, enabling seamless shopping through in-app storefronts, shoppable videos, livestreams, and affiliate tools.

    • Since then, TikTok Shop has experienced explosive growth—U.S. shoppers spent an estimated $32 million per day in 2024 and nearly 47.2 million Americans made purchases on the platform, with projections pointing toward continued expansion at faster rate than traditional marketplaces.

    • A TikTok Shop Partner (TSP) is an officially certified third-party partner authorized by TikTok to support brands in launching, managing, and growing their TikTok Shop presence—offering services such as onboarding, account setup, fulfillment, content strategy and compliance - while often delivering faster problem resolution than TikTok’s standard support channels.

    • TSP-assisted merchants drive a substantial share of total TikTok Shop sales, underlining the strategic value of these partnerships, particularly for brands seeking efficient, scalable growth.

    • L&R is recognized by TikTok as a TSP for Fulfillment and Shop Management, offering dedicated Brand Management, Customer Service, Account Health and Listings support for each of our brands.

    • Success on TikTok Shop create a halo effect felt across all sales channels, including digital and physical retail.

    • TikTok Marketing Science Research shows an organic 6x lift in conversion rate on Amazon when an item goes viral on TikTok, drastically improving a brand's advertising performance (ROAS) and search ranking (BSR).

    • TikTok Marketing Science Research concluded that brands marketing on TikTok will drive 2.6x more offline conversions than those only using traditional media channels.

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Marketplace

Ecommerce platforms where brands connect with millions of shoppers, offering products alongside other sellers on one platform.

    • Listing on online marketplaces provides brands with immediate access to a vast, diverse customer base, enhancing visibility and driving brand discovery across new and existing markets.

    • Amazon attracts over 75% of U.S. consumers, while Walmart Marketplace receives over 120 million unique monthly visitors, making them dominant platforms for brand visibility and customer acquisition.

    • L&R provides brands seamless access to list on the top US marketplaces, including Amazon and Walmart, leveraging our expertise for speed to market.

    • L&R leverages Salsify to create high-quality, consistent product content —including optimized titles, compelling descriptions, and rich media—that aligns with brand voice, ensures accuracy, enhances findability, builds consumer trust, and significantly boosts conversion rates in competitive marketplace categories. 

    • With a dedicated team of customer services representatives, L&R manages the customer journey end-to-end, including customer messages, returns, refunds, and product feedback in the brand's voice. This critical front-line team shares their learnings with the brand and manages warm transfer to the brand's customer service team.

    • Listing activation, policy compliance, and account health are all managed end-to-end by L&R — from getting your product live correctly, ensuring it meets marketplace rules, to monitoring performance metrics and resolving issues so your seller account stays healthy and fully operational.

    • Expertise in Fulfilled by Merchant (FBM), Fulfilled By Amazon (FBA), and Walmart Fulfillment Services (WFS).

    • From our 3 distribution centers L&R can offer pick-and-pack, virtual bundles, and provide scalable logistics tailored to each platform.

    • Reliable inventory management solutions keep brands in stock and sales flowing through proactive demand planning and replenishment strategies.

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D2C Sites

A digital storefront where brands sell products directly to consumers, bypassing intermediaries like retailers and wholesalers.

    • Having a D2C (Direct-to-Consumer) website allows brands to establish a direct relationship with their customers, providing full control over branding, customer experience, and data analytics. This approach can lead to increased brand loyalty, higher profit margins, and more personalized marketing strategies.

    • Brands who build a loyal customer base through a D2C site see 3x higher lifetime value (LTV) in their customers than brands without that connection. 

    • L&R D2C management service delivers your site experience exactly as your brand site would — leveraging your visual identity, tone, and user experience — so customers experience your brand.

    • Shopify is known as one of the most user-friendly platforms to create and manage an online store, offering customizable templates, integrated payment processing, and a vast app ecosystem, it is accessible for both beginners and experienced merchants.

    • Our L&R ecommerce team has extensive experience managing sites built on Shopify Plus, leveraging its enterprise-grade features like advanced automations, high API limits, custom checkout, and multi-store international functionality to scale brand-level D2C operations.

    • Full ownership of first-party data via your D2C site—covering purchase history, browsing behavior, demographics, and engagement—enables precise audience segmentation, personalized communications (email/SMS/loyalty), better forecasting, and optimization of lifetime value and repeat purchase behavior.

    • Marketplace channels generally restrict access to detailed customer data — such as demographics, browsing behavior, email addresses, purchase history, or post-purchase interactions — limiting brands’ ability to build direct relationships, personalize marketing, and measure lifetime value.

    • L&R makes all customer data gathered via your D2C site fully accessible and collaborates with the brand on how it’s used for marketing, communications, loyalty programs, and personalized experiences.

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L&R: Your Partner in Digital Growth

With a dedicated team of ecommerce professionals, we deliver the reliability, efficiency, and innovation required to help brands thrive in the evolving ecommerce landscape.

  • Streamlined logistics, order management, and customer service designed to deliver a seamless consumer experience.

  • End-to-end support for specialized commerce, such as TikTok Shop, where viral and affiliate marketing require nuanced experience and operations to stay in stock and maximize ROI.

  • Translating brand voice into engaging content that's consistent across platforms and resonates with consumers to drive measurable results.

  • Leveraging data-driven insights to accelerate sales, improve visibility, and maximize ROI across platforms.