L&R is a distributor of slow turning, SKU intensive products within the Cosmetic, Health & Beauty Care and General Merchandise categories. Our specialty is allowing retailers to demographically design departments and categories without the inventory liability. As such L&R services many classes of trade.
Industries Served
Supermarkets
This class of trade is focused on offering their customers a complete assortment of consumable products from perishables like dairy, meat, produce and frozen foods to center store non-perishable staples along with offerings in the health care, beauty care and general merchandise categories. The store goal is to offer their customers a one-stop shopping experience.
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National chains are stores which feature a sales floor which averages 45,000 – 60,000 square feet and can be found in states across the country such as Albertsons, Safeway and SuperValu. These stores will offer a large selection of products within each category. L&R works to provide these customer with category management services including product selection, improved turns, no warehouse inventory, low store inventory, reduced out of stocks and planograms to meet their demographic needs.
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Regional chains are sized like the national chains; however, they are traditionally located in regional U.S. markets such as Giant Eagle, Wegmans, ShopRite and Hannaford which are located in the northeastern U.S., Publix which is located in the Southeastern U.S., Raley’s located on the west coast and Harris Teeter, a division of Kroger which is located primarily in the Carolina’s.
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IndependIndependent Stores are typically smaller in size (10,000 – 25,000 square feet) and offer a more limited selection of products within each category. Independent chains are typically regional in either urban or suburban markets. Since they are smaller, they have a limited management staff, so they rely on L&R to provide them with custom services for things such as customer made racking to order, product selection, low in store inventory, reduced operating costs, and planograms designed to meet their specific demographic needs. We also assist with any B2B website needs.
Drug
While there are two primary national drug chains there are also numerous smaller Regional and Independent Drug Store stores throughout the U.S. The key driver for this class of trade is the pharmacy. Consumers find a retailer that supports their prescription plan and while they are waiting to have their prescriptions filled, they shop for their health and beauty care needs along with select general merchandise category products.
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Regional Drug Chains are full-service drug stores with pharmacy departments and with large health and beauty care departments. These stores have large cosmetic departments and carry a large assortment of cosmetic brands in the premium, mid-tier, and value brands. These chains are typically regional to a select market area and can have anywhere from 10 to 100+ stores.
Regional drug chains benefit from such services as regular deliveries direct to store, demographic planogram designing, low in-store inventory, improved turns, reduced out-of-stocks, and overall reduced operating costs. Examples of such retailers are Bartell Drug, Kinney Drug, and Lewis Drug.
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Independent Drug Stores are full service drug stores with pharmacy departments that also offer a selection of health and beauty care categories including cosmetics. These stores are typically single stores or a small group of 10 or less stores and not part of a larger family of chain of stores. The independent class of trade is comprised of stores that are serviced by L&R sales representatives or L&R Telesales and further supported by our B2B eCommerce website: https://eshop.lrdist.com/.
For these customers L&R becomes their office support team by assisting with product selection, category management, space planning and retail price management. L&R also supports these customers with promotional programs designed to drive sales in key categories though out the year as well as during the various seasonal selling time periods.
Military Exchanges
Military compounds have their own stores within their base locations to meet the needs of the military members and their families. L&R offers a full line of services to these base stores such as order writing, low store inventory, improved turns, reduced operating costs and category management assistance to meet category and demographic needs. We currently service Veterans Canteen (VCS) and the Marine Corp.
Ecommerce
For beauty and personal care brands looking to scale on TikTok, Amazon, Walmart, and other key marketplaces, L&R is the trusted partner behind their growth.
Working in lockstep with your ecommerce team, we combine fulfillment, strategic insight, and day-to-day execution to build consistency and deliver results where your customers shop most.
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Streamlined logistics, order management, and customer service designed to deliver a seamless consumer experience.
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End-to-end support for specialized commerce, such as TikTok Shop, where viral and affiliate marketing require nuanced experience and operations to stay in stock and maximize ROI.
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Translating brand voice into engaging content that's consistent across platforms and resonates with consumers to drive measurable results.
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Leveraging data-driven insights to accelerate sales, improve visibility, and maximize ROI across platforms.
Retailers
The Non Grocery class of trade consists of retailers such as drug stores, book stores, clothing stores, convenience stores and gift shops. These retailers offer their customers an assortment of products in such categories as health and beauty care, hair accessories, hosiery, toys, stationery and assorted general merchandise household products.
